Gold holds a special place in the hearts of South Asian women, symbolizing financial security, opportunity, and familial legacy. Indian women own a significant portion of the world's gold reserves, with gold jewelry being a key aspect of their personal and cultural identity.

The tradition of gold in India dates back to the Indus Valley civilization, where gold ornaments were a symbol of craftsmanship and beauty. This tradition has been passed down through generations, with gold jewelry being an integral part of weddings and other auspicious occasions.

Gold is not just an adornment but a reflection of a woman's marital status and a symbol of purity, good fortune, and well-being. It has also been a means for women to attain financial and social independence in a patriarchal society where they had limited control over financial assets.

The concept of "Streedhan," or "woman's wealth," legally empowers women to have indefinite ownership of their gold jewelry and other property. This has been a step towards matriarchal power and a form of resistance against patriarchal customs.

In contemporary India, the significance of gold may have evolved, but its legacy as a symbol of female empowerment and financial freedom remains strong. It is a testament to the resilience of women in the face of patriarchal challenges and a reminder of their enduring struggle for financial independence. Shop our gold plated bestsellers here.